|
The Beer Comes First
Initiation onto the
Avery team
Every
new Avery employee in recent years has showed up with
the same question at the back of their mind: Why in the
world was my first workday scheduled for a
Friday? Little do they know, Head Brewer Steve Breezley
wouldn't have it any other way.
Twice
a month the entire Avery team gathers on a Friday
afternoon to taste beers that were brewed in prior
weeks. All
employees taste each beer and offer suggestions on
improvements and taste (we are on a quest to make
perfect beer).
Once
we have tasted all of our beers, a full-on world of beer
tasting ensues, with each person clamoring to put in
their two-cents on the perceived qualities of each beer.
Anyone who has
ventured into the Avery Tasting Room on an early Friday
afternoon has undoubtedly seen these tasting sessions in
their final throws.
This
small oddity of initiation into the Avery crew is
actually a sign of our unspoken mantra: the beer comes
first. Each
extra dollar we
earn is first allotted to capital improvements that will
assist us in making better beer.
If a technique
promises to improve the quality of our beer it will be
implemented even if it means more work for the brewer
and more money to make the beer.
In
short, the Friday initiation is the first step in the
Avery way of ensuring that everyone in the company,
especially our newest hires, understands our overriding
philosophy about crafting and selling beer.
We
would like to extend an invitation to you, our loyal
fans, to take part in an initiation session of your own.
Come and
join us on Wednesday, March 5th for the
opportunity to take part in a Hop Education tasting
alongside a few of the brewers and staff members of
Avery Brewing Company.
Insider Tasting Series - Hop Education Night
Wednesday, March 5th from 7-9PM
Go to
http://www.averybrewing.com/about/news/Events for
more information or email
cv@averybrewing.com
Upcoming
Seasonal Releases
Maharaja Imperial IPA-
February 20th release (countdown: Tonight!)
Fifteen - June 1st
release
Tasting Room News
As
of Saturday, March 1st the Avery Tasting Room will
begin selling pints! The price will be $4 dollars
per pint with a new tasting system that will work as
follows:
-
Visitors get five free tasters on the
house just for stopping in
-
After your fifth taster you can
choose to buy more for $1 per glass or get a
pint of your favorite for $4.
-
As always, visitors are
encouraged to bring their best beer drinking
attitude and a new friend each time they come
While some of you may not welcome this change with
open arms, realize that this will allow us to expand
our hours of operation! Effective March 1st tasting
room hours will be:
Wednesday - 3:30 to
8:00 PM, no tour
Thursday - 3:30
to 8:00 PM, Tour 3:00 PM
Friday - 3:30
to 8:00 PM, Tour 3:00 PM
Saturday - 12:30
to 5:00 PM, Tour 12:00 PM
Avery Insider Tasting Series- Many
thanks to those who joined us last Wednesday for the
first ever Insider Tasting Series event. It was a
huge success with the 2006 Hog Heaven
arguably
taking home "Favorite Beer of the Night" honors.
Here is the lineup for the event on
Wednesday, March 5th:
Avery IPA
Dry-Hopped IPA
(various types)
Hog Heaven
Uberschwein
Maharaja Imperial IPA
Additional hoppy
beers TBD
Please drop by the Avery Tasting Room
or send an email to cv@averybrewing.com to
reserve your spot today.
$20.00 per person, limited space
Wednesday, March 5th from 7 to 9 PM
at the Avery Tasting Room
Saturday Cycling Series-
One Saturday per month meet up at the tasting room
at 11:00 AM (weather permitting) for a ride with the
Avery team. The ride will finish at the tasting
room where you can quench your thirst with a few
tasters of Avery beer.
Next ride: Saturday, March 1st at
11:00 AM
Avery Run with Boulder Road Runners-
All are welcome for a group run departing from the
Avery Tasting Room.
Food and beer will be served upon arrival back at
the brewery.
Monday, March 10th at 5:00 PM, food
served at 6 PM
Upcoming Avery Events
"Locals Only" Craft Beer Tasting- Stop
by The Sink in Boulder for 10 samples of Avery
beers, a pint glass to keep and an education in
flavor diversity! Hosted by Peter Archer.
Tuesday, February 26th from 10 PM to Midnight,
$15.00 at the door
Proceeds go to benefit The Sink's charity foundation
The Children's Miracle Network
Helly Hansen Ski Movie - Boulder
Premier- Avery Brewing
is collaborating with Helly Hansen and Lipstick
Films to put on the Boulder premier of
Since We Last Spoke ,
a
hardcore telemark ski film featuring hill, pipe and
park footage (not to mention some of the best local
talent). Plenty of prizes from Helly Hansen,
Lipstick Films and Avery. See you there!
Harpo's Sports Grill, Monday March
3rd at 8 PM, $5.00 per person
and $2.00 Avery pints
6th Annual Boulder Strong Ale
Festival- For the sixth
year in a row Avery Brewing is sponsoring its Strong
Ale Fest at Harpo's in Boulder. Dates are set for
April 11th and 12th 2008.
Falling Rock Release
- Taste
2007 and 2008 Collaboration along with freshly
packaged Maharaja.
Friday, February 22nd
at 5 PM, Falling Rock Tap House in Denver
Cheers and BIG beers
from Team Avery!
|
